What is your USP?
Whether you are a solopreneur or a salesperson, service person,
coach or counselor you have one. Every successful business has
one, so does every religion and spiritual organization.
For some people it is so unique it is instantly recognizable,
for others it simply a me too.
Your USP = Your Unique Selling Proposition
Your Unique Service Position
Your Unique Selling or Service Personality
The key word and constant is unique. What sets you
apart from everyone else in your same or remotely similar
profession? It is this uniqueness that attracts people to you,
makes people want to tell others why they should also know you
and/or do business with you. Its more than customer
testimonials. Its who you are, why you are doing what you do
and whats in it for your customer/client?
The more you understand your own USP, the greater other people
will see it in you and respond to it as well.
Whats your USP?
What do your customers and prospects need to know about you,
that is to their benefit?
About the Author, Sumner M. Davenport
Sumner is an Results Coach, Niche & Multi-Channel Internet
Marketing Consultant, Best Selling Author and
Her deepest passion is to see
people empowering others while living the life of their dreams.
As a Coach she
employs a unique method of clarifying goals which assists her clients to break
out of their habitual box of thinking and planning. She can be
reached through her website:
We welcome your
comments may be chosen for this page.
Barry J. Farber
is president of Farber Training Systems, Inc.,
and co-author of Breakthrough Selling
Brian Tracy's 24 Techniques for Closing the Sale
Show Stress who's the Boss!